Enhanced Brand Awareness
Custom packaging is an effective tool to help your brand stand out. You have the ability to include important branding elements such as your logo, brand colors and brand typography on your packaging. This not only makes your packages look unique, but it creates better brand recall with your customers.
You can also tailor your packaging to reflect your brand’s personality. For example, if your business has an environmentally conscious ethos, you can use eco-friendly materials to reinforce this core value. If your company has a rugged brand identity, using corrugated boxes with bold colors can reinforce this impression among your customers. Businesses with a more delicate or dainty image can customize their packaging to reflect this brand identity by using subtle colors, custom box designs, and other materials which reflect a delicate sensibility.
Increased Perception of Brand Value
Your custom packaging solutions not only convey your brand messaging, but they can also help you increase the value of your brand in the eyes of your customers. Premium packaging can significantly improve your overall brand perception:
- 44% of shoppers state that products delivered in premium packaging reinforce their confidence in the amount of money they spent on the product
- 61% of shoppers say premium packaging makes a brand appear more upscale
- 49% of shoppers express greater excitement about a brand when the product is delivered in premium packaging
- 55% of customers will make future purchases from businesses that use custom packaging
- 71% of shoppers prefer brands that use eco-friendly packaging in order to protect our environment
Better Protection from Damage
When you manufacture fragile products or uniquely shaped items which don’t fit well in a standard box, there is greater likelihood that they may be damaged in transit. This can be devastating to the ongoing success of your business.
When your customers order a product from you, they expect it to be delivered in perfect condition. Opening a box containing a scratched or broken product will ruin the experience for your customers and reduce their confidence in your brand. Custom packaging solutions allow you to incorporate inserts, padding and other protective layers that are tailored to the specific dimensions of your product, keeping it safe from damage during the shipping process.
Reduced Shipping Costs
Products which don’t fit neatly into standard box sizes may require an oversized box which will significantly increase your shipping costs. Custom packaging eliminates this issue by creating a box designed to meet the specific dimensions of your product. This allows you to reduce the size of your packaging and as a result, lower shipping costs.